Community engagement

Launched in 2009, the PwC Rural School Volunteer Programme has seen more than 800 PwC volunteers dedicate over 30,800 hours to educating and inspiring the next generation. This commitment has reached 27,760 students across 40 rural schools in China, providing them with academic knowledge and the life skills necessary for holistic development. The programme's impact extends beyond the classroom. It addresses the critical need for career planning and emotional management skills, which are essential for personal growth and resilience in the face of future challenges. By equipping students with these tools, the programme helps children equip themselves for more holistic development and face future challenges with greater confidence and wisdom.

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For the fourth consecutive year, PwC China has collaborated with Yiyou Center to offer "Training Camps" aimed at college students on the cusp of entering the workforce. These week-long sessions are designed to prepare young individuals with the advanced skills that are in demand in today's job market. This year, the focus is on ESG (Environmental, Social, and Governance), a key area of PwC China's expertise. Through a combination of online lectures, small group tutoring, teaching assistant support, and final project evaluations by PwC China volunteers, students are provided with comprehensive ESG education, including understanding ESG regulations, ratings, and report preparation. This initiative has involved 37 PwC volunteers who have taught or mentored 145 students.

"The course provided me with a practical understanding of ESG, revealing how it is not just a theoretical concept but an integral part of our daily lives. The guidance from my tutor helped clarify my professional aspirations, allowing me to approach my career with a more realistic perspective and set achievable goals."

--ESG Camp Participant

"I am honored to be a part of the '2024 ESG Camp' as an instructor, offering an in-depth look at ESG and capital market ratings to university students through our live online courses. By sharing PwC's ESG insights and practical experiences, students can develop a thorough grasp of ESG, from basic to advanced levels. They can acquire ESG-related data analysis skills and apply their personal ESG viewpoints to practical projects. This holistic approach to ESG management will bolster their future competitiveness in the ESG sector. I am delighted and proud to bring PwC's 'ESG Voice' to the university student community."

--Xi Wang, Advisory, PwC China

This programme enhances students' understanding of ESG and equips them with the mindsets and skills necessary to excel in a market that increasingly values sustainability. By integrating theoretical knowledge with practical application, PwC China and Yiyou Center are shaping a generation of professionals who are prepared to lead in the new era of corporate sustainability.

The Strive and Rise Programme, initiated by the Hong Kong SAR Government in 2022, is a visionary initiative designed to address the pressing issue of intergenerational poverty among secondary school students from underprivileged backgrounds, particularly those residing in subdivided units. This programme is built on three core elements: mentorship, personal development plans, and financial support, aiming to broaden students' horizons, reinforce self-confidence, and instill a positive outlook on life, thereby enabling them to set and achieve personal goals and break the cycle of poverty.

PwC China has been a steadfast supporter of the Strive and Rise Programme since its inception, aligning with our commitment to enable more individuals to have the same opportunities to learn and grow. Our involvement is rooted in our belief that investing in education is crucial for empowering the next generation and building long-term resilience. We actively engage our professionals as mentors, leveraging our human capital to guide and inspire students.
 

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In partnership with Generation Hong Kong, we are pleased to announce the launch of the Extended Employability Support for Young Learners’ Career Trajectory 2024-2025. This initiative is a significant step towards equipping young learners with the skills and knowledge necessary to navigate the evolving job market. Our programme offers a comprehensive suite of resources, including career talks, CV and interview workshops, and industry sharing sessions. These are designed to inspire and prepare beneficiaries for a wide range of career opportunities and to connect them with successful alumni who can provide guidance and mentorship. To date, the programme has engaged over 253 learners and Generation Hong Kong alumni, who have collectively benefited from 168 hours of intensive training, workshops, and corporate events. This has been made possible through the generous support of 75 volunteers from PwC, who have shared their expertise and experience to enhance the employability of these young learners.

This initiative effectively bridges the gap between essential corporate resources and the learner and alumni community. By involving industry experts and technology volunteers, we are ensuring that learners gain a realistic understanding of the skills demanded in today's workforce and are equipped to meet these challenges.

Against the backdrop of China's comprehensive promotion of the rural revitalisation strategy, the Beijing PwC Zhong Tian Charitable Foundation (hereinafter referred to as 'the Foundation'), funded by PwC China, is dedicated to leveraging its strengths to support rural revitalisation in a standardised and systematic manner. Established in March 2023, following approval from the Beijing Municipal Civil Affairs Bureau, the Foundation develops impactful charitable projects in response to critical social problems and needs. Its scope of services includes improving the living conditions of underprivileged families, funding education for underprivileged students, improving infrastructure in disadvantaged schools and supporting disaster relief.

• Empower rural education with resources and technology

Rural education is an important part of the rural revitalisation strategy, and it is also the focus of the Foundation to inject more development momentum for rural revitalisation. As the first project after the establishment of the Foundation, the Foundation and the Yongsheng County Education and Sports Bureau reached a ‘three 300’ project cooperation; within three years, donate 300 second-hand computers, books worth 3 million yuan (about 120,000 books) and provide 300 scholarships, so that the children in Yongsheng County can enjoy more high-quality educational resources. This initiative is a testament to the Foundation's dedication to infusing rural revitalisation with the momentum of educational development, ensuring that children in Yongsheng County have the opportunity to learn and grow.

• Rare disease relief for infants and young children

Initiated by the Beijing PwC Zhong Tian Charitable Foundation, this project shines a light of hope on the families of infants and young children battling rare diseases in underdeveloped regions. This project provides critical relief support to these families, easing the financial burden of medical care and the emotional stress that comes with it. It is a proactive measure to prevent the recurrence of poverty due to illness, ensuring that families do not fall back into poverty because of the high costs associated with rare disease management.

• Micro-relief for remote learning and poverty alleviation

The Foundation's micro-relief programme targets the pressing needs of remote schools with inadequate teaching facilities and the urgent requirements of impoverished families. Through the strategic donation of second-hand computers and micro-relief grants, the programme is designed to elevate local educational conditions, thereby increasing the learning efficiency and quality for students. This not only bridges the digital divide but also empowers students with the tools they need to succeed in a modern educational environment. The programme also extends its support to provide basic livelihood protection for impoverished families, offering them the means to overcome immediate hardships and establish a solid foundation for long-term development. 

The Beijing PwC Zhong Tian Charitable Foundation, funded by PwC China, donated RMB 600,000 worth of down coats to Jishishan County, Gansu Province, following the earthquake in December 2023. Later, with continued funding from the Foundation, a workshop was held to help adolescent girls in the affected region to provide skills for better emotional resilience after the disaster.

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