White paper on user consent practices under EU regulatory requirements

March 2024

The General Data Protection Regulation (GDPR), implemented by the European Union, has established a global trend towards stricter data protect laws, granting consumers greater privacy rights. It is recommended that organisations enhance their data protection compliance capabilities to align with European Economic Area (EEA) regulations.

Advertisers and publishers are required to obtain clear and explicit consent from users, which can be withdrawn at any time, regardless of whether the service provided by the business is via a website or an app. Hence, it is crucial for businesses to have a thorough understanding of their legal obligations.