Growth strategies for South Korean companies in China in the post-epidemic era

April 2023

In the post-epidemic era, the external environment for South Korean companies' development in China is critical, but there are potential opportunities. Overall, China is still a strategic market for South Korean companies, and Korean companies remain confident in the potential of the Chinese market. In this context, leading Korean companies have adopted localisation strategies to revive the Chinese market. However, according to PwC Strategy& practice and observation, Korean companies in China still have strategic “blind spots” in terms of localised organisation and management, operational efficiency improvement and supply chain digitalisation. In the new environment of the future, Korean companies should use localisation innovation and operational management efficiency improvement as the two drivers to achieve growth.

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