Global Entertainment and Media Outlook 2024-2028: Chinese Mainland summary
Seizing growth opportunities in a dynamic ecosystem
October 2024
Our 25th annual Global Entertainment & Media Outlook offers an in-depth look at how reset expectations and recharged growth will affect 13 E&M segments across 53 countries and territories over the next five years.
It is estimated that the total revenue of China’s E&M industry will reach approximately US$576.2bn by 2028. The compound annual growth rate (CAGR) of 5.5% will be higher than the average global rate of 3.9% over the next five years. Segments such as cinema, virtual reality (VR), Internet advertising, video games and esports in China continue to maintain a higher level of growth than the rest of the world.
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Global Technology, Media and Telecommunications Industry Leader and China Artificial Intelligence Leader, PwC China
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