Media

We have the expertise to help you capture attention and build value in today’s evolving media landscape.

Our community of solvers works with businesses to assist them with the shift from traditional business models to businesses, brands and revenue streams that leverage digital content and platforms, ensuring they are at the forefront of the digital transformation which is driving immense change within this complex and evolving industry.

Our experience reaches across all geographies and segments of the entertainment and media sector, including:

Business-to-business
Cinema
Consumer books
Data consumption
Internet access
Internet advertising
Music, radio and podcasts
Newspaper and consumer magazines
Out-of-home (OOH)
Over-the-top (OTT) video
Traditional TV and home video
TV advertising
Video games and e-sports
Virtual reality (VR)

PwC Media Assurance Solutions

The digital ecosystem in China is highly complex, characterised by low transparency in media advertising operational chains. In recent years, there have been numerous fraud cases reported in various industry sectors within the field of media advertising. These cases have resulted in significant financial losses and reputational risks for media advertisers.

PwC Media Assurance Solutions serve as end-to-end solutions to assist media advertisers managing various risks and optimising efficiency.

Insights

10/02/24

Life after the death of linear TV

How legacy media and telecom companies can thrive in the new era of content consumption by reinventing their business models.

13/07/23

Global Entertainment and Media Outlook 2023-2027: Mainland China summary

Resetting expectations, refocusing inward and recharging growth

10/10/22

Entering the metaverse

Evolve your business in new digital worlds. Navigate the endless possibilities and uncover the hidden values in the metaverse.

23/06/22

Mainland China edition: Global Entertainment & Media Outlook 2022‑2026

Our 23rd annual Global Entertainment & Media Outlook offers an in-depth look at how different forces, fault lines and fractures will affect 14 E&M segments across 52 territories over the next five years. Explore our findings to uncover key perspectives and insights that will help shape your strategies for the future.