Media

We have the expertise to help you capture attention and build value in today’s evolving media landscape.

Our community of solvers works with businesses to assist them with the shift from traditional business models to businesses, brands and revenue streams that leverage digital content and platforms, ensuring they are at the forefront of the digital transformation which is driving immense change within this complex and evolving industry.

Our experience reaches across all geographies and segments of the entertainment and media sector, including:

Business-to-business
Cinema
Consumer books
Data consumption
Internet access
Internet advertising
Music, radio and podcasts
Newspaper and consumer magazines
Out-of-home (OOH)
Over-the-top (OTT) video
Traditional TV and home video
TV advertising
Video games and e-sports
Virtual reality (VR)

PwC Media Assurance Solutions

The digital ecosystem in China is highly complex, characterised by low transparency in media advertising operational chains. In recent years, there have been numerous fraud cases reported in various industry sectors within the field of media advertising. These cases have resulted in significant financial losses and reputational risks for media advertisers.

PwC Media Assurance Solutions serve as end-to-end solutions to assist media advertisers managing various risks and optimising efficiency.