2024 Voice of Consumers China Report: How retailers and brands should reinvent their growth pathways amid unprecedented changes

October 2024

In the increasingly complex landscape of China's consumer market, brands are reminiscent of a once-celebrated chef facing dwindling patrons. As economic growth slows and competition intensifies, Chinese retailers must reinvent themselves to tackle market headwinds and attract value-conscious consumers. Despite challenges such as cautious spending and economic uncertainties, opportunities abound for brands that can adapt, innovate, and reinvent.

Our latest Voice of Consumers Survey highlights significant shifts in consumer behaviour, driven by technology and evolving preferences. From experiential consumption to the booming sports economy, brands must adapt to these changes. The emergence of Generative AI is reshaping interactions and personalising experiences, offering a unique avenue for differentiation.

Explore our report for in-depth insights and strategies to help your business thrive in this dynamic environment, as it highlights key trends affecting retailers and brands and the reinvention pathways they can take to stay competitive and achieve sustainable growth.