George Lu

George is the Digital Trust & Analytics leader in PwC China, based in Shanghai with over 16 years of experience. He also co-leads the Digital Intelligence Centre of Excellence across Mainland China/ Hong Kong.

George has extensive experience in conducting big data analytics and visualisation, data mining, data modelling and AI (e.g., machine learning, IoT, AR/ VR, etc), process analytics, digital transformation, project assurance, data privacy and governance, media assurance and advisory, IT strategy, IT governance and information security review. He has also provided internal audit and internal control consulting, C-SOX audit and consulting, PN 21 internal control consulting and business process restructure consulting services for a lot of listed companies in China and overseas, state-owned enterprises and joint ventures.

George’s key areas of expertise include retail and consumers, TMT, pharmaceuticals, automotive and financial services industries. He applies such as data analytics and other digital techniques to traditional financial, operational and risk control work, to establish an “end-to-end” consulting solution meeting clients’ business needs.

Professional certification:

• Bachelor of E.E.E. (Honor), Nanyang Technological University in Singapore
• EMBA, Cheung Kong Graduate School of Business
• Certified Information System Auditor (CISA)
• Cisco Certified Network Professional (CCNP)