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|Financial services is set for transformation as its role, industry structure and commercial realities are disrupted by the major trends that are reshaping the global economy and competitive landscape. |
Many businesses will be unrecognisable by the end of the decade and the list of market leaders could be very different as smart and agile players leapfrog slower moving competitors.
Project Blue provides a framework to help you assess the implications of these trends for your strategy and business model. Being able to see the future clearly and develop a proactive response, rather than simply reacting to events, will be a key source of competitive advantage in a fast-evolving market.
The Project Blue framework considers the rise and interconnectivity of emerging markets and state-directed approaches to economic development. It also examines the impact of new technology, demographics, changing customer behaviour and mounting pressure on the world’s most critical natural resources.