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China, a land of pockets of impressive growth and opportunities, has seen rapid growth in the entertainment and media industry in recent years. It is forecast to rise at a compound annual growth rate(CAGR) of 8.8% over the coming five years, compared to global with a CAGR of 4.4%. The intra-industry dynamism within E&M is epitomised by the Internet advertising, Cinema and Video games segments, which are projected to rise over 2015-2020 with a CAGR of13.9%, 18.9% and 7.4% respectively.
This China edition, includes intensive analysis of five shifts reshape the industry, and also data forecasts with commentary of 13 key segments. This close examination gives an opportunity for us to examine how consumers, advertisers, content creators and digital distributors are responding to these shifts over the next five years.