Redefining business success in a changing world
44 Forest, paper and packaging (FPP) CEOs in 25 countries were interviewed for PwC’s 19th Annual Global CEO Survey.
FPP CEOs see the industry starting to stabilise, but threats are still looming. Customers are their CEOs’ top priority. To meet their expectations, forest, paper and packaging companies are enhancing sustainability across the supply chain and using innovation. Talent remains a top concern. FPP CEOs are also looking to measure risk better and communicate more around their environmental impact and purpose.Key industry findings:
- CEOs are concerned about a range of threats, from exchange rates to social instability.
- Nearly all FPP CEOs say they are changing strategies to adapt to customer expectations.
- Costs, customer unwillingness to pay are key barriers to change for CEOs.
- FPP CEOs are seeking to better measure risks, communicate more on environmental impact, purpose, and brand.
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